Posts tagged Project Profile
Project Spotlight: Something Fishy
Aug 15th
Its summer and that means swimming, camping and fishing. Better head over to Orvis to pick up the latest in fly fishing gear.
Speaking of Orvis…we recently produced and installed some pretty cool faux stained glass graphics for a few of their new select stores. Keeping cost down and maintaining an authentic look were two concerns [...]
Eco-Suave: Repurposing Used Banners
Jun 16th
For companies that have committed to eco-sustainability, there remains the question of how to dispose of printed material once it’s been used? Much of the materials we print on are recyclable or biodegadable, but not all. This creates opportunity to develop unique ways to repurpose materials such as printed banner.
One such way is by using printed banner [...]
Project Profile: Air Jordan Flies Again
May 24th
“It Must Be the Shoes!” Can you believe that it’s been 25 years since the first Air Jordan shoes were introduced to the world? Nike and Michael Jordan revolutionized the way athletes are used to market products through endorsement.
Niketown Chicago celebrated the anniversary by decorating the inside and outside of the store with banners, point-of-purchase displays [...]
Point Imaging Project Profile: Chicago Theatre Marquee
May 23rd
The Challenge
Point Imaging’s client, electric sign company Landmark Signs, Inc.,called on us to print a large high-profile backlit for the marquee of one of Chicago’s greatest landmarks, The Chicago Theatre. The theater’s marquee is seen by millions of visitors each year. This was a high profile project for both [...]
Project Profile: 20 Years of Building Friendships
Mar 4th
I wanted to do something different with this week’s Project Profile. As we celebrate our 20th year, I think about all the great relationships we have built along the way and the wide range of clients we have helped. Some of our What’s Fresh readers have asked me to list companies which we have provided marketing and graphic solutions.
Project Profile: The Four P’s of Retail Success
Feb 17th
Positive Perception Promotes Purchases
Each week your What’s Fresh team will be sharing the ins and outs of projects we successfully drove and the impact they made for our clients. A Project Profile looks at the problems the client faced, the solution PI came up with and the result of the solution.
This week’s Project Profile highlights [...]
Project Profile: Willy Wonka Location Domination
Nov 9th
Challenge
Willy Wonka Candy sought to promote the launch of their new Kazoozle candy line at General Growth Properties’ Glendale Galleria Mall in Glendale, CA. Their objective was to create an environment that provided a wow factor that was indicative of Willy Wonka’s “outside the box” marketing strategy.
Solution
Point Imaging met with General Growth Properties’ marketing team [...]


