Posts tagged Marketing
Visual Marketing Solutions from Point Imaging
Aug 16th
Welcome those of you visiting from InfoMarketing newsletter. Today we are talking about the importance of your store’s appearance in gaining category lift. Category lift includes a particular product segment or your entire company’s market share. According to a survey of shoppers by research group ARG, your store’s appearance generates 45% of your [...]
Eat, Pray….Sell?
Jul 26th
We eat! Some pray! We all sell! It is the business we have chosen and it is a way of life for us. For those who struggle to lose weight and establish healthy diets, there are places to go for help. For those seeking spirituality and divine grace, there are places to go for help. [...]
Project Profile: BIG Message Means Big Marketing!
May 23rd
This week’s profile was a massive project that was two years in the making. PI client CoverMaster, traditionally a field and seat tarp maker, called on Point Imaging to produce printed mesh graphics to cover the entire upper deck of Qwest Field in Seattle, WA.
Our Visual Marketing Solutions Brochure is Now Online!
May 12th
After many years of skepticism, I have come to the realization that this internet thing is here to stay……so I might as well take advantage of all its wonderful features. We now have our Visual Marketing Solutions brochure online!
In-store Signage Tip: Eliminating Banner Curl
Apr 8th
Walking through hundreds of stores a year, I often notice the same things a merchandiser would notice. Coming from this industry, it’s natural. I appreciate the time a display maker takes in building an amazing holiday scene for a department store window. I applaud when a store display catches my eye…and I know the reasons [...]
iPhone Apps for Business: FedEx Mobile
Apr 8th
This week’s iPhone business app came out last year, but you may have missed it. Its the mobile FedEx app and it is can be helpful for those of us who manage more than the occasional shipment.
Clearly, this is a “business first” app. You will need a fedex.com user ID and password to take full [...]
MythBusters: You “Specialize” in What Exactly?
Mar 17th
Over the past several years, I have seen a trend in the way companies in our industry have dressed themselves up to better appeal to one type of customer. Many have dedicated their time and equipment to one industry. Their websites speak one language to one kind of person. They are “exclusive” to one type of solution. They see the [...]
Point Imaging Creative Marketing Service: “BIG” Impacts
Mar 16th
Hi guys. I want to make this post quick, sweet and to the point. After taking a look at the image below, you’ll see why few words are needed to explain the impact that a Point Imaging-designed product graphic has over the common and boring guys. We get creative. We get BIG. We get results!
There [...]
Retail Technology: SmartPhone Coupons
Mar 10th
Although it is still a relatively new concept, mobile coupons, accessible through Smart Phones, are catching on quick. This week, retail giant Target announced that it will allow shoppers to present digital coupons at checkout. Target says it will be the first major nationwide retailer to implement bar-code technology in all of it’s stores.
A consumer opts-in [...]
Project Profile: 20 Years of Building Friendships
Mar 4th
I wanted to do something different with this week’s Project Profile. As we celebrate our 20th year, I think about all the great relationships we have built along the way and the wide range of clients we have helped. Some of our What’s Fresh readers have asked me to list companies which we have provided marketing and graphic solutions.
Make Your Advertising Count: The Advantage of Digital Print
Mar 4th
Some of our readers asked me what the difference was between digital print and screen printing. They wanted to know the technical differences, but the more important fact is how digital print can improve a company’s marketing strategy.
A good number of our readers operate locations across the country and in various demographic regions. A [...]
EZ Buttons and ROI
Feb 23rd
Hi friends! I wanted to share with you a very cool promotional item that we recently tried out and loved. This helpful and attention grabbing item should increase your response rate and ROI. Its called a SMART button.
As Director of Marketing for Point Imaging, part of my responsibility is bringing the right kind of traffic [...]
Product of the Week: Get More from Your Floor
Feb 17th
As you may know, many buying decisions are made in-store. Whether they are made at the register or in the aisle, the way a message is delivered is vital to moving that product.
This week’s product highlight features two pretty cool floor mats that are both effective for delivering a marketing message and easily updated to [...]
Project Profile: The Four P’s of Retail Success
Feb 17th
Positive Perception Promotes Purchases
Each week your What’s Fresh team will be sharing the ins and outs of projects we successfully drove and the impact they made for our clients. A Project Profile looks at the problems the client faced, the solution PI came up with and the result of the solution.
This week’s Project Profile highlights [...]
Be Honest…Does Social Media Marketing Really Work?
Feb 16th
I am often asked whether the efforts we put into social media marketing pay off with any real results. With over two years experience in using social media sites such as Myspace, Facebook, Twitter and Blogspot for business, I feel like my experience is as valuable as anybody’s.
Social media marketing will give you exactly what you [...]
Wow! Over 450 Responses in the First Week!
Feb 14th
Thank you to all of the wonderful and amazing people who have signed up for the weekly What’s Fresh e-newsletter! I have had the priviledge of having extended conversation with several of you already. We are launching the first issue on Tuesday! There were over 450 responses in the first three days!
What’s Fresh is an easy to [...]
Marketing 101: Need a Game Plan? Try the Free-Flickr
Feb 9th
As more companies begin using social media sites such as Twitter, Facebook and Blogspot to reach their client base, one site that often goes ignored is Flickr.com. In this visual world, Flickr can be a powerful marketing tool. It is free and allows you to upload up to 100 mb of photos and two videos each calendar month.
It [...]
Social Media Helps Spread Our Message
Feb 1st
American Printer magazine recently wrote an article about print companies using social media as a means of communicating with their clients. Point Imaging was featured in the article as a company that grasps the importance of social media and the direction in which how we communicate with clients in changing.
The story was written by [...]
Starbucks launches new social media campaign
Dec 23rd
Seattle ( December 23, 2009 ) Starbucks Corp. is launching a social media campaign this week on Facebook and Twitter, hoping to encourage customers to register for its soon-to-launch rewards program.
CBS Sports To Air Season Preview Of 2010 Monster Energy® Supercross Championship
Dec 23rd
AURORA, Ill. December 22, 2009) – Feld Motor Sports announced today that CBS Sports will air a one-hour season preview of the 2010 Monster Energy® AMA Supercross, an FIM World Championship, Saturday, December 26 at 2:30 p.m. EST.