Posts tagged Malls
NWJP: Retail, Display & POP Applications
Jul 26th
Sometimes you just don’t want to read. You don’t want to be told a story or explained about a new product. Sometimes you just want pictures. NWJP (No Words, Just Pictures) was made for those moments! So enjoy the lack of words. Embrace vision!
In-store Signage Tip: Eliminating Banner Curl
Apr 8th
Walking through hundreds of stores a year, I often notice the same things a merchandiser would notice. Coming from this industry, it’s natural. I appreciate the time a display maker takes in building an amazing holiday scene for a department store window. I applaud when a store display catches my eye…and I know the reasons [...]
Product of the Week: Get More from Your Floor
Feb 17th
As you may know, many buying decisions are made in-store. Whether they are made at the register or in the aisle, the way a message is delivered is vital to moving that product.
This week’s product highlight features two pretty cool floor mats that are both effective for delivering a marketing message and easily updated to [...]
Project Profile: The Four P’s of Retail Success
Feb 17th
Positive Perception Promotes Purchases
Each week your What’s Fresh team will be sharing the ins and outs of projects we successfully drove and the impact they made for our clients. A Project Profile looks at the problems the client faced, the solution PI came up with and the result of the solution.
This week’s Project Profile highlights [...]
Project Profile: Willy Wonka Location Domination
Nov 9th
Challenge
Willy Wonka Candy sought to promote the launch of their new Kazoozle candy line at General Growth Properties’ Glendale Galleria Mall in Glendale, CA. Their objective was to create an environment that provided a wow factor that was indicative of Willy Wonka’s “outside the box” marketing strategy.
Solution
Point Imaging met with General Growth Properties’ marketing team [...]