Project Spotlight: Something Fishy
Its summer and that means swimming, camping and fishing. Better head over to Orvis to pick up the latest in fly fishing gear.
Speaking of Orvis…we recently produced and installed some pretty cool faux stained glass graphics for a few of their new select stores. Keeping cost down and maintaining an authentic look were two concerns of Orvis’s store planning department. Point Imaging developed a custom layered graphic using various translucent decals and printed clear decal with various percentages of ink coverage.
Key color matching and translucency tests were conducted by Point Imaging’s prepress and output departments.
The end result was a colorful and authentic looking window decal that met the needs and expectations of Orvis while continuing their high-end visual marketing and saving them money.
For more information about window graphics or if you’d like to discuss your store’s visual marketing strategies, please call or email me at 888-881-2454 and mperez@pointimaging.com. You can also click here to send us a message via our website.
