Welcome those of you visiting from InfoMarketing newsletter.   Today we are talking about the importance of your store’s appearance in gaining category lift.  Category lift includes a particular product segment or your entire company’s market share.   According to a survey of shoppers by research group ARG,  your store’s appearance generates 45% of your entire marketing image. This includes your signage, landscaping, lighting and parking area. Nearly half of the people who enter your store have already formed an opinion before making a purchase.

Marketing expert Britt Beemer says it best when he shares his retail marketing strategy.  He explains, “In my 25 years of market research, I have learned that you don’t market to sell merchandise, you market to sell the store.” Your store and its overall appearance is one of the most important factors to your business success.

Visual marketing is your silent salesperson.  In a recent study conducted by National Research Network, 999 people were surveyed on questions related to visual marketing in the retail environment.  The group was asked the importance of their in-store visitation in making a buying decision.   69% said it was Very Important or The Most Important factor.  Evaluating your store’s appearance and visual marketing is considerable.  Where do you start?  Start here!  Point Imaging has the experience and the right team to manage your visual marketing programs:

Communication: The first step of any successful client/provider relationship is communication.  Listen first, react next.  Our clients are experts in their field and we know this.  We listen to their ideas, objectives and business goals.

Planning: Delivering expertise and personal service, our people focus solely on providing solutions to your marketing challenges. We work to help you plan and execute the most successful, multi-channel marketing programs available, and are committed to staying ahead through continuous education and improvement in today’s ever-changing environment.

Launch: Drive exposure, consumer interest and sales with  campaigns that combine effective communication, bold visuals and street smarts through memorable brand identities, dynamic interactive solutions and compelling printed communications.

Tracking and Analytics: Empower your future decision-making with powerful reporting on response rates, sales lift and total revenue generated by campaigns. Whether you are promoting online or by direct mail, tracking & analytics is the single greatest ally of any marketer.

As a national leader in visual marketing solutions, Point Imaging brings the power of experience and output together in a perfect blend of plan, action, measurement and results.  Our team of industry professionals have a proven track record for successful brand development, brand enhancement and product promotion through the use of visual graphics and integrated marketing campaigns.  Call or email us today.

Thank you and good selling,

Marco Perez

mperez@pointimaging.com

888-881-2454