Retail Technology: SmartPhone Coupons
Mar 10th
Although it is still a relatively new concept, mobile coupons, accessible through Smart Phones, are catching on quick. This week, retail giant Target announced that it will allow shoppers to present digital coupons at checkout. Target says it will be the first major nationwide retailer to implement bar-code technology in all of it’s stores.
A consumer opts-in [...]
Retail Graphic Display Solution: Magnetic Messages
Mar 10th
Need a quick and easy way to get your product message or wayfinding graphics up and noticed? Try these cool magnetic frame mounts, available through Point Imaging.
The Difference Makers: Online Quote Requests
Mar 10th
We face many of the same obstacles our clients face during the work week. There never seems to be enough time to catch up with all that is required of us. In today’s business landscape and it’s recovery moving forward, we find ourselves taking on more responsibilities that, in the past, may have been handled by a position that no longer exists. This creates a time crunch.
Project Profile: BIG Marketing at it’s Best!
Mar 9th
This week’s profile was a massive project that was two years in the making. PI client CoverMaster, traditionally a field and seat tarp maker, called on Point Imaging to produce printed mesh graphics to cover the entire upper deck of Qwest Field in Seattle, WA.
Featured Product: The UltraFrame™ Next Generation Snap Frame
Mar 9th
This week’s product showcase is an easy to use graphics snap frame that Point Imaging is now offering. It is called the UltraFrame™ Next Generation display snap frames and it will make your seasonal/promotional graphic change-outs as simple as Open/Close.
Meet Your P.I. Team: Project Manager Holds Town Record!
Mar 9th
Some of us have coworkers who hold old high school sports or scholastic records. Whether it was in football, track or the spelling bee, these are feats we stay proud of our whole lives. Then there are the kind of records you really can’t explain.
Project Profile: 20 Years of Building Friendships
Mar 4th
I wanted to do something different with this week’s Project Profile. As we celebrate our 20th year, I think about all the great relationships we have built along the way and the wide range of clients we have helped. Some of our What’s Fresh readers have asked me to list companies which we have provided marketing and graphic solutions.
Make Your Advertising Count: The Advantage of Digital Print
Mar 4th
Some of our readers asked me what the difference was between digital print and screen printing. They wanted to know the technical differences, but the more important fact is how digital print can improve a company’s marketing strategy.
A good number of our readers operate locations across the country and in various demographic regions. A [...]
Helpful Tip: Google Docs is a Life-Saver
Mar 3rd
Last weekend I found myself in a very frustrating situation that may sound familiar to some of you. I was working on a big Power Point project from home that was due Monday. I thought I had everything I needed, until I needed it.
New PVC-Free Media
Mar 3rd
Good Thursday to you! We’ve got some big news! Point Imaging is now offering a 100% PVC-free recyclable banner media. The 16oz. banner material, called “Ecologic”, is made with a polypropylene base fabric and is offered by ValueVinyls of Grand Prairie, TX. Recycling PVC still creates environmental concerns due to the hazardous additives. PVC-free Ecologic will [...]
Golden Girl with a Golden Heart
Mar 3rd
Like many of you last week, I was glued to the television watching the Winter Olympics. The things these athletes can do is just amazing. The gold medal hockey game was one for the ages.
The most enjoyable part of the Olympics was getting an inside look at the lives of some of our U.S. team members. One [...]
Project Profile: Air Jordan Flies Again
Feb 25th
“It Must Be the Shoes!” Can you believe that it’s been 25 years since the first Air Jordan shoes were introduced to the world? Nike and Michael Jordan revolutionized the way athletes are used to market products through endorsement.
Niketown Chicago celebrated the anniversary by decorating the inside and outside of the store with banners, point-of-purchase displays [...]
This Week’s Poll Question…Who is Our Biggest Celebrity?
Feb 25th
We all know that the many people that make up our team are stars in their own right. We are the ones that meet your deadlines, calm your nerves, produce results and make you shine! Our clients love what we do for them and we love them back! Sometimes we even feel like industry celebrities!
Speaking [...]
Point Imaging Launches the “What’s Fresh” Help Desk!
Feb 25th
Hey What’s Fresh nation! We just launched a very cool and very free online help desk to better serve our followers!
The audio/video help desk is supported by online video webchat giant Skype. If you haven’t heard of Skype yet, watch the Oprah Show. She does remote interviews from all over the world using Skype.
Our [...]
What’s Fresh Member Highlight: Denver Basket of Joy
Feb 24th
Each week I’d like to highlight one of our What’s Fresh members and share with you some of the wonderful and amazing things that are happening with them!
This week I want to share a very special program called Denver Basket of Joy. It is run by What’s Fresh follower Dan Sutton of Albertson’s LLC. [...]
EZ Buttons and ROI
Feb 23rd
Hi friends! I wanted to share with you a very cool promotional item that we recently tried out and loved. This helpful and attention grabbing item should increase your response rate and ROI. Its called a SMART button.
As Director of Marketing for Point Imaging, part of my responsibility is bringing the right kind of traffic [...]
Eco-Suave: Meet Big Momma
Feb 22nd
“BBW seeks companion to share large volume output while maintaining sustainability. Searching for partner who enjoys eco-friendliness, vibrant colors, outdoor durability and a maintenance-free relationship. All interested parties please contact Point Imaging, c/o Big Momma!
Eco-Suave – Point Imaging offers BioBoard™
Feb 21st
Great news! In our ongoing commitment to sustainability and offering our clients alternatives to most of the popular substrates, Point Imaging has added BioBoard™ to our line-up of eco-friendly materials. BioBoard™ is a printable and recyclable board material that is produced in the United States and is made with approximately 63% post-consumer waste.
Product of the Week: Get More from Your Floor
Feb 17th
As you may know, many buying decisions are made in-store. Whether they are made at the register or in the aisle, the way a message is delivered is vital to moving that product.
This week’s product highlight features two pretty cool floor mats that are both effective for delivering a marketing message and easily updated to [...]
Project Profile: The Four P’s of Retail Success
Feb 17th
Positive Perception Promotes Purchases
Each week your What’s Fresh team will be sharing the ins and outs of projects we successfully drove and the impact they made for our clients. A Project Profile looks at the problems the client faced, the solution PI came up with and the result of the solution.
This week’s Project Profile highlights [...]